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SE-Bias C.R PQ <-- PR 0.092 0.002 0.263 -0.004 0.003 -1.3333 PQ <-- TB 0.107 0.002 0.279 -0.001 0.003 -0.3333 PQ <-- NB 0.095 0.002 0.40 0.005 0.003 1.6666 IB <-- PQ 0.089 0.002 0.183 -0.002 0.003 -0.6666 PD <-- DS 0.081 0.002 0.239 0.001 0.003 0.3333 PD <-- IB 0.094 0.002 0.204 -0.005 0.003 -1.6666 PD <-- PU 0.075 0.002 0.353 0 0.002 0 +uQK0{KuQKFiF\ӃXWӕҧQKKѭӣQJÿӃQTX\ӃWÿӏQKPXDWKӵFSKҭPKӳXFѫ FӫDFiFWUѭӡQJPҫPQRQWUrQÿӏDEjQWKjQKSKӕ+ӗ&Kt0LQK %ҧQJ.ӃWTXҧWUӑQJVӕKӗLTX\ Estimate S.E. C.R. P PQ <--- PR 0.263 0.071 3.653 *** PQ <--- TB 0.279 0.096 3.434 *** PQ <--- NB 0.391 0.092 4.537 *** IB <--- PQ 0.192 0.058 2.351 0.019 PD <--- PU 0.334 0.071 4.485 *** PD <--- DS 0.228 0.087 2.990 0.003 PD <--- IB 0.240 0.092 2.622 0.009 .LӇPÿӏQK%RRWVWUDS 1JKLrQ FӭX Qj\ Vӱ GөQJ SKѭѫQJ SKiS %RRWVWUDSYӟLVӕOѭӧQJPүXOһSOҥL1 .ӃW TXҧFKRWKҩ\FiF\ӃXWӕÿӅXFyKӋVӕ_&5_ QrQFiFѭӟFOѭӧQJWURQJP{KuQKFyWKӇWLQFұ\ 59 7ҥSFKt1JKLrQFӭX7jLFKtQK0DUNHWLQJVӕ %ҧQJ.ӃWTXҧNLӇPÿӏQKJLҧWKX\ӃW Kớ hiệu Giải thuyết nghiờn cứu Kết quả H1 Cảm nhận sự hữu ớch về thực phẩm hữu cơ ảnh hưởng đến quyết định mua thực phẩm hữu cơ Chấp nhận H2 Nhúm tham khảo cú tỏc động cựng chiều đến quyết định mua thực phẩm hữu cơ của cỏc trường mầm non trờn địa bàn thành phố Hồ Chớ Minh Bỏc bỏ H3 Sự thuận tiện trong hệ thống phõn phối sẽ tỏc động tớch cực đến quyết định mua thực phẩm hữu cơ của nhà trường Chấp nhận H4 Cảm nhận về giỏ cả tỏc động cựng chiều với cảm nhận chất lượng sản phẩm thực phẩm hữu cơ Chấp nhận H5 Niềm tin dành cho thương hiệu càng lớn thỡ độ tin tưởng vào cảm nhận chất lượng sản phẩm càng cao Chấp nhận H6 &KXҭQQLӅPWLQҧQKKѭӣQJÿӃQFҧPQKұQYӅFKҩWOѭӧQJVҧQSKҭP Chấp nhận H7 Sự quan tõm tới vấn đề mụi trường ảnh hưởng cựng chiều đến ý định mua thực phẩm hữu cơ. 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