Bài giảng Introducing Desktop Publishing - Chapter 4 Focus on Design Makeovers

Focus on Design Makeovers ChapterWorkshop FoundationsThe Design Process Workshop ToolboxPARC Design PrinciplesProjects Project 4-1: Evaluate Design in a FlyerProject 4-2: Add Contrast and Focal PointsProject 4-3: Apply the Golden RatioProject 4-4: Apply Styles in a FlyerProject 4-5: Revise a Tri-fold BrochureProject 4-6: Apply PARC to the Brochure InteriorSkills You Will LearnCopyright © The McGraw-Hill Companies, Inc. All rights reserved.4Design with Microsoft Publisher Focus on Design Makeovers ChapterProjects Project 4-7: Apply PARC to a Web PageProject 4-8: Design for a Young AudienceProject 4-9: Complete Your NewsletterSkills You Will LearnCopyright © The McGraw-Hill Companies, Inc. All rights reserved.4Design with Microsoft Publisher Focus on Design Makeovers Newsletters contain may of the same elements as newspapers, including a masthead, articles with headers, and graphic elements.Businesses and organizations, schools, and individuals send out newsletters on a regular basis. Publish Interesting Newsletterspg. 148Chapter4Design with Microsoft Publisher Focus on Design Makeovers pg. 148Chapter4Design with Microsoft PublisherFoundationsIdentify the steps of the design processApply the design processDetermine the client needs in relation to designYou Will Learn ToKey Terms design processclientpg. 149Design with Microsoft PublisherFoundationsWhy is the Design Process Like a Spiral?Like a spiral, the design process sometimes brings one back to the same place. How Do I Apply the Design Process?Creating a plan, which is driven by a client, is the first step in the design process.The second step is to develop the design plan.The final step is printing or publishing the design.design processA procedure that takes a person through the steps and actions leading to the best possible design for a client or audience. (pg. 149)clientThe person or group of people for whom you are designing a publication. (pg. 149)The Design Process pg. 149Design with Microsoft PublisherWhy is the design process more of a spiral than a list?The Design ProcessFoundationsThe design process is more of a spiral than a list because it sometimes seems to bring one back to the same place.Design with Microsoft PublisherThe Design ProcessAssessmentpg. 150What is the last stage of the design process?Answer: AExplanation: The last stage of the design process is publishing or printing the design.A. publishB. planC. developD. researchDesign with Microsoft PublisherToolboxIdentify PARC design principlesYou Will Learn ToKey Terms proximitywhite spacealignmentrepetitioncontrastfocal pointpg. 151Design with Microsoft PublisherToolboxWhat is Proximity?Proximity is how elements are grouped together on a page.White space is the blank area on the page that is often used to separate groups. Why Is Alignment Important?Alignment helps readers immediately see what information belongs together.proximityThe way elements are grouped together on a page. (pg. 151)white spaceThe blank area on the page that is often used to separate groups. (pg. 151)alignmentThe horizontal or vertical placement of objects. (pg. 151)PARC Design Principlespg. 151Design with Microsoft PublisherToolboxHow Is Repetition Used?Repetition creates harmony within a design, though overuse can make a design boring.For repetition to work, a central design element is needed.How Do I Add Contrast?Using contrast creates visual interest and specific focal points. repetitionThe echoing of certain design elements throughout a document. (pg. 152)contrastThe use of design elements that are different from surrounding features. (pg. 152)focal pointAn area to which the eye is drawn. (pg. 152)PARC Design Principlespg. 152Design with Microsoft PublisherWhat are the four PARC principles?PARC Design PrinciplesToolboxThe four PARC principles are proximity, alignment, repetition, and contrast. Design with Microsoft PublisherPARC Design PrinciplesAssessmentpg. 150Which design principle involves the way elements are grouped together on a page? Answer: AExplanation: Proximity involves the way design elements are grouped together on a page.A. proximityB. alignmentC. repetitionD. contrastDesign with Microsoft PublisherEvaluate Design in a FlyerCreate repetitionAdjust white spaceSpotlight on Skillspg. 154Key Term negative spaceAcademic Focus Social StudiesIdentify international cuisines4-1Design with Microsoft PublisherEvaluate Design in a Flyerpg. 155 Arrange White SpaceAnother term for white space is negative space. White space should be active rather than passive.negative spaceThe white space in a document. (pg. 155)4-1Before You Begin Go to Chapter 4, and choose PowerPoint Presentations to preview the documents you will be creating. Also, use the individual project Rubrics to help create and evaluate your work.Design with Microsoft PublisherEvaluate Design in a Flyerpg. 155In this project, you willBegin to apply PARC design principles to revise the format in an International Food Fair flyer. Microsoft PublisherAPPLICATIONS USED Data File 4-1DATA FILES USED4-1Design with Microsoft PublisherEvaluate Design in a Flyerpg. 1574-1Check your work Use Figure 4.4 as a guide, and check that your flyer follows the following design guidelines:There is proximity. Text is grouped logically.There is alignment. The flyer uses conservative center alignment.There is repetition. Fonts come from related families.There is contrast. WordArt provides a focal point.White space flows so that it is easy to read the information.Design with Microsoft PublisherAdd Contrast and Focal PointsAdd a contrasting colorInsert an Attention GetterSpotlight on Skillspg. 158Key Term spot colorAcademic Focus Social StudiesIdentify international cuisines4-2Design with Microsoft PublisherAdd Contrast and Focal Pointspg. 158 Contrast Using color to contrast with the black ink in a flyer helps to create a visually appealing document, as well as a focal point.Printers can use spot color for the contrasting color in a document. Attention GetterThe Attention Getter feature in Publisher helps to call out important information in a flyer. spot colorA specific color ink used by printers. (pg. 158)4-2Design with Microsoft PublisherAdd Contrast and Focal Pointspg. 158In this project, you willContinue revising the flyer that you started in Project 4-1, adding color and an attention getter. Microsoft PublisherAPPLICATIONS USED Data File 4-2DATA FILES USED4-2Design with Microsoft PublisherAdd Contrast and Focal Pointspg. 1614-2Check your work Use Figure 4.10 as a guide and check that:The red spot color is the same throughout the document.The clip art color has been changed to red and is behind the WordArt.The text at the bottom of the page is centered, red, and italic.The Attention Getter is sized and placed according to the figure, with red text and line.Design with Microsoft PublisherApply the Golden RatioAdd a contrasting colorInsert an Attention GetterSpotlight on Skillspg. 162Key Term ratioAcademic Focus MathEvaluate ratios4-3Design with Microsoft PublisherApply the Golden Ratiopg. 162 The Golden Ratio The ancient Greeks believed that designs based on the Golden Ratio were more pleasing than others.The Golden Ratio has the value of 1.618, meaning that the size of the pattern always changes by that amount. ratioThe relationship between objects based on size or quantity. (pg. 162)4-3Calculate the Golden RatioDesign with Microsoft PublisherApply the Golden Ratiopg. 163In this project, you willCreate an advertisement that uses the Golden Ratio to break the space into attractive segments. Microsoft PublisherAPPLICATIONS USED Data File 4-3DATA FILES USED4-3Design with Microsoft PublisherAdd Contrast and Focal Pointspg. 1664-3Check your work Use Figure 4.16 as a guide and check that:Information is grouped so that it is easy to find.Contrast is used effectively to create focal points.Objects in the white area are centered.The bulleted list aligns properly in three columns.The diamond attention getter is white with black text and a black border. Design with Microsoft PublisherApply Styles in a FlyerApply PARC to a list Create new stylesApply style sheetsSpotlight on Skillspg. 167Key Term style sheetAcademic Focus MathApply alignment concepts 4-4Design with Microsoft PublisherApply Styles in a Flyerpg. 167Style SheetsStyle sheets are useful for applying repetition to a document.style sheetA tool that allows a user to save the name of a style and its font typeface, size, color, alignment, tab stops, margins, and leading. (pg. 167)4-4Design with Microsoft PublisherApply Styles in a Flyerpg. 167In this project, you willUse style sheets to make a business flyer more visually appealing.Microsoft PublisherAPPLICATIONS USED Data File 4-4a Data File 4-4bDATA FILES USED4-4Design with Microsoft PublisherApply Styles in a Flyerpg. 1714-4Check your work Use Figure 4.23 as a guide and check that:Information is aligned in a consistent manner.Contrast is used effectively to call out important information.Font styles are applied consistently for effective repetition.The photo is sized and cropped so that the design is not too crowded.A scissors icon is placed on the coupon’s cutting line.Hyphenation has been turned off, and no words are split between lines.There are no spelling or grammar mistakes. Design with Microsoft PublisherRevise a Tri-fold BrochureImport a style sheet Apply CMYK custom colorsAlign objectsSpotlight on Skillspg. 172Key Terms exportimportAcademic Focus ScienceEvaluate computer hardware 4-5Design with Microsoft PublisherRevise a Tri-fold Brochurepg. 172 Import and ExportA user can import or export a style sheet between files.Many companies use style sheets to create all official documents.exportTo send out a product or file to be used in another location. (pg. 172)importTo bring in a file or product.4-5Design with Microsoft PublisherRevise a Tri-fold Brochurepg. 173In this project, you willRevise the exterior of a brochure. Microsoft PublisherAPPLICATIONS USED Data File 4-5a Data File 4-4b Data File 4-5cDATA FILES USED4-5Design with Microsoft PublisherRevise a Tri-fold Brochurepg. 1764-5Design with Microsoft PublisherApply PARC to the Brochure InteriorLink text boxesRe-align orphan textSpotlight on Skillspg. 177Key Terms linkorphanwidowAcademic Focus ScienceIdentify safe Internet usage4-6Design with Microsoft PublisherApply PARC to the Brochure Interiorpg. 177 Text GuidelinesTo make the brochure easier to read, link text boxes to flow new content across all three panels.If necessary, resize text boxes to avoid orphans and widows. linkTo connect items or objects. (pg. 177)orphanA line from the beginning of a paragraph that is left at the bottom of a page or column. (pg. 177)widowA line from the end of a paragraph carried forward to the top of the next page or column. (pg. 177)4-6Design with Microsoft PublisherApply PARC to the Brochure Interiorpg. 177In this project, you willRevise the interior panels of the tri-fold brochure you began in Project 4-5. Microsoft PublisherAPPLICATIONS USED Data File 4-6DATA FILES USED4-6Design with Microsoft PublisherApply PARC to the Brochure Interiorpg. 1794-6Check your work Use Figure 4.29 and 4.33 as guides and check that:The exterior has the front panel on the right and the back panel on the left. Alignment and font styles are consistent.Contrast is used effectively to call out important information.Text flows between text boxes in the brochure interior, with no widows or orphans. Design with Microsoft PublisherApply PARC to a Web PageResize a Web pageResize a Design Gallery objectSpotlight on Skillspg. 180Key Term ditheringAcademic Focus Language ArtsCreate a Web site about Shakespeare4-7Design with Microsoft PublisherApply PARC to a Web Pagepg. 180 Computer Monitors Versus a Printed PageScreen layout is different, and screen resolutions may vary.Most computer monitors can only display 72 dots per inch.Not all computers use the same fonts.Web browsers share a common 216 colors. If a Web page uses other colors, the visiting computer will substitute the colors, called dithering. ditheringThe relationship between objects based on size or quantity. (pg. 162)4-7Design for On-Screen PublicationDesign with Microsoft PublisherApply PARC to a Web Pagepg. 181In this project, you willRedesign a Web site that discusses William Shakespeare, his life, and his works so that it effectively conveys the information included on the site. Microsoft PublisherAPPLICATIONS USED Data File 4-7a Data File 4-7b Data File 4-7cDATA FILES USED4-7Design with Microsoft PublisherApply PARC to a Web Pagepg. 1844-7Check your work Use Figure 4.38 as a guide and check that:The Web page is the correct size for the monitor display.Information is placed so that it is easy to find.Objects are aligned ina consistent manner.Contrast is used effectively to call out important information.Font styles are readable and applied consistently for effective repetition.The images are sized and positioned so white space can flow. Design with Microsoft PublisherDesign for a Young AudienceLay out a bookletPosition and resize graphicsApply style sheetsLink text boxesSpotlight on Skillspg. 186Academic Focus Language ArtsPresent children’s material visually 4-8Design with Microsoft PublisherDesign for a Young Audiencepg. 186 Guidelines for Designing for ChildrenUse a very visual design.Use large and simple fonts.Create more white space by using shorter line lengths and larger leading.Use a fun and friendly tone, with an appropriate reading level. 4-8Design with Microsoft PublisherDesign for a Young Audiencepg. 186In this project, you willHelp your former fourth-grade teacher, Mrs. Arias, redesign the monthly newsletter she creates for her students. Microsoft PublisherAPPLICATIONS USED Data File 4-8a Data File 4-8bDATA FILES USED4-8Design with Microsoft PublisherDesign for a Young Audiencepg. 1884-8Design with Microsoft PublisherComplete Your NewsletterInsert a calendar templateSpotlight on Skillspg. 189Academic Focus Social StudiesArrange events sequentially 4-9Design with Microsoft PublisherComplete Your Newsletterpg. 189In this project, you willContinue the newsletter that you started to redesign in Project 4-8. You will use a template to create a calendar. Microsoft PublisherAPPLICATIONS USED4-9Design with Microsoft PublisherComplete Your Newsletterpg. 1904-9Check your work Use Figures 4.43 and 4.44 as guides and check that:The newsletter is in booklet form, sized to be printed on an 8 ½ by 11 inch sheet of paper.Text flows between the first and second page.Images and text are effective for a young audience.Content is grouped in a way that makes it easy to read information.Alignment and contrast add visual interest, while displaying content clearly.Font styles are applied consistently for effective repetition.Design with Microsoft PublisherIn the Workplacepg. 191On the JobLayout artists make sure that text and images are placed accurately and clearly on a page.Layout artists must know how to use professional layout software such as Adobe, InDesign, and QuarkXPress.Future OutlookThere is strong demand for layout artists as more in-house jobs become available. Skills and TalentsLayout ArtistLayout artists need to have:Knowledge of various software programsGood design skills and visual perceptionAttention to detailsUnderstanding of print and publishing operationsProblem-solving and communication skillsThe ability to work independently to meet deadlinesDesign with Microsoft Publisher Focus on Design MakeoversChapter AssessmentWhat are the four design principles known as PARC?Chapter4The four design principles known as PARC are Proximity, Repetition, Alignment, and Contrast.What is the difference between an orphan and a widow in text layout?An orphan is a line from the beginning of a paragraph that is left at the bottom of a page or column. A widow is a line from the end of a paragraph carried forward to the top of the next page or column. Design with Microsoft Publisher Focus on Design MakeoversChapter AssessmentWhat is the Golden Ratio? Chapter4The Golden Ratio is the design ratio observed by the ancient Greeks that has a value of 1.618What is one way to create an entry point for a reader?One way to create an entry point for a reader is through the use of contrast. Design with Microsoft PublisherUnit Assessment UnitProjects Across the CurriculumScience: Your science class is sponsoring a Night of the Stars event where you will set up telescopes to see astronomical sights. Create a flyer advertising the event.Project 2: Create a Personal Budget PlannerMath: Use your newly acquired design skills to create a budget planner.Project 1: Create a Flyer with Tear-offs2Unit: Projects Go to Unit 2, and choose Rubrics. Use the projects to help create and evaluate your work.Design with Microsoft PublisherUnit Assessment UnitProjects Across the CurriculumSocial Studies: Create a tri-fold brochure for a travel agency that specializes in time-travel tours. They want top include a coupon for booking a trip with them. Project 4: Add Hyperlinks to a Web SiteLanguage Arts: Complete the Shakespeare Web site you started in Project 4-7. Add a page and hyperlinks for each button on the home page. Project 3: Create a Brochure with a Coupon2Design with Microsoft Publisher Design with Microsoft PublisherGo to Learning Center Unit Activities PowerPoint Presentations Student Data Files Key Term Flashcards Reading Checks and Critical Thinking Activities e-Review Self Checks Worksheets Enrichment ActivitiesUnit2Design with Microsoft Publisher