Bài giảng Information Systems in Business - Chapter 1 Foundations of Information Systems in Business

The number in the lower left corner of each slide is the page number in the O’Brien textbook to which the material refers.The slides in this presentation are only those containing key information from the chapter. Illustrative figures are not included as they can be seen as you review the material in the book.StudentsFoundations of Information Systems in BusinessChapter1McGraw-Hill/IrwinCopyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.Understand the concept of a system and how it relates to information systems.Explain why knowledge of information systems is important for business professionals and identify five areas of information systems knowledge they need.Learning ObjectivesLearning ObjectivesGive examples to illustrate how business applications of information systems can support a firm’s business processes, managerial decision making, and strategies for competitive advantage.Provide examples of several major types of information systems from your experiences with business organizations in the real world.Identify several challenges that a business manager might face in managing the successful and ethical development and use of information technology in a business.Provide examples of the components of real world information systems Demonstrate familiarity with the myriad of career opportunities in information systems.Learning ObjectivesCompetitive Advantage“Developing products, services, processes, or capabilities that give a company a superior business position relative to its competitors and other competitive forces.”Glossary, p. 637Attributed to a firm that is “leading an industry in some identifiable way, such as sales, revenues or new products.” Ch. 2, p. 53“when a firm sustains profits that exceed the average for an industry ” Ch. 2, p. 53What is E-Business?An online exchange of valueConducting business on the InternetUsing Internet technologies to empowerBusiness processesElectronic commerceCollaboration within a companyCollaboration with customers, suppliers, and other business stakeholdersE-Business UseReengineeringInternal business processesEnterprise collaboration systemsSupport teams and work groupsElectronic commerceBuying, selling, marketing, and servicing of products and services over networksInformation systems combine:Operations Support Systems (Figure 1.7)Transaction Processing systemsProcess Control SystemsEnterprise Collaboration SystemsManagement Support Systems (Figure 1.9)Management Information SystemsDecision Support SystemsExecutive Information SystemsOther Systems (Figure 1.11)Expert SystemsKnowledge Management SystemsStrategic Information SystemsTypes of Management Support SystemsManagement Information Systems (MIS)Reports and displays Example: daily sales analysis reportsDecision Support Systems (DSS)Interactive and ad hoc supportExample: a what-if analysis to determine where to spend advertising dollarsExecutive Information Systems (EIS)Critical information for executives and managersExample: easy access to actions of competitorsOther Information SystemsExpert SystemsExample: credit application advisorKnowledge Management SystemsSupport creation, organization, and dissemination of business knowledge Example: intranet access to best business practicesStrategic Information SystemsHelp get a strategic advantage over customerExamples: shipment tracking, e-commerce Web systemsFunctional Business SystemsFocus on operational and managerial applications Examples: accounting, finance, or marketingResponsibility and AccountabilityIT plays an integral role in every facet of a businessFailure is often pinned on ITCultivate a culture that embraces changeBreak projects into piecesSet realistic expectationsThere will always be problems “That’s life in IT”IT CareersIT employment opportunities are strong Shortages of IT personnel are frequentLong-term job outlook is positive and excitingStarting salaries are highBusiness Analysts serve critical roleCIO – broker between management and ITBusiness AnalystIn the trenchesAnalyzes business need and creates solutionCommunicates solution to technicians Balances IT resources with business needsBusiness Analyst credentials5-10 years experienceTechnical undergraduate degree and MBAProcess driven through changes to finish$45,000 to $100,000The IS FunctionMajor functional area of businessImportant contributor to Efficiency, productivity, morale, customer service and satisfactionMajor source of information for decisions Vital ingredient in developing competitive products and servicesDynamic and challenging career opportunityKey component of networked businessIS ActivitiesInput of data resourcesProcessing of data into informationOutput of information productsStorage of data resourcesControl of system performance