Bài giảng Business Driven Technology - Chapter 20 Developing a 21st Century Organization

CHAPTER 20Developing a 21st Century OrganizationLEARNING OUTCOMES20.1 List and describe the four 21st century trends that businesses are focusing on and rank them in order of business importance20.2 Explain how the integration of business and technology is shaping 21st century organizationsDEVELOPING ORGANIZATIONS21ST century organizations must:Recognize the immense power of technologyCarry out required organizational changes Learn to operate in an entirely different wayDEVELOPING ORGANIZATIONSIndustries that have changed due to technologyTravel EntertainmentElectronicsFinancial servicesRetail AutomobilesEducation and training21ST CENTURY ORGANIZATIONAL TRENDS21st century business trends include:Uncertainty in terms of future business scenarios and economic outlooksEmphasis on strategic analysis for cost reduction and productivity enhancementsFocus on improved business resiliency via the applications of enhanced security21ST CENTURY ORGANIZATIONAL TRENDSFour technology areas where organizations are focusing:IT infrastructuresSecurityE-businessIntegrationsIncreased Focus on IT InfrastructuresIT infrastructure – the hardware, software, and telecommunications equipment that, when combined, provide the underlying foundation to support the organization's goalsIncreased Focus on SecurityPhysical security integration and best security practicesIncreased Focus on E-BusinessNew e-business trends include:Mobile commerce – the ability to purchase goods and services through a wireless Internet-enabled deviceTelematics – blending computers and wireless telecommunications technologies with the goal of efficiently conveying information over vast networks to improve business operationsElectronic tagging – a technique for identifying and tracking assets and individuals Radio frequency identification (RFID) – chips or smart labels that can store unique identifiers and relay this information to electronic readersIncreased Focus on IntegrationThe integration of business and technologyIncreased Focus on IntegrationOverall, core business relationships and models are changingProduct-centricity to customer-centricityMass production to mass customizationThe value in material things to the value of knowledge and intelligenceIncreased Focus on IntegrationA new series of business success factors and challenges are emergingOrganization agilityFocus on core competencies and processesRedefinition of the value chainInstantaneous business responseAbility to scale resources and infrastructure across geographic boundariesIncreased Focus on IntegrationNever before have IT investments played such a critical role in business successAs business strategies continue to evolve, the distinction between “the business” and “IT” will virtually disappearCHAPTER TWENTYOpening Case Study QuestionsWhy is it critical that the government develops its IT infrastructure using a 21st century strategy?How would the government define security when developing its 21st century strategy?How would the government define its ebusiness infrastructure when developing its 21st century strategy?Why is it important that the government control all integrations into its systems?CHAPTER TWENTY CASECreating a Clearer Picture for PBSAndre Mendes, Chief Technology Integration Officer (CTIO) for PBS, oversees the company’s technology organization, a 50-person groupPBS IT projects are getting bigger and bigger, with more and more collaboration, with a more global pictureThe broadcast environment is becoming an IT environment as the company uncovers new ways to improve quality of service and increase opportunities for innovation through new digitized formatsCHAPTER TWENTY CASE QUESTIONSAssess the impact to PBS’s business if it failed to focus on IT infrastructure when determining its 21st century business strategyAssess the impact to PBS’s business if it failed to focus on security when determining its 21st century business strategyAssess the impact to PBS’s business if it failed to focus on e-business when determining its 21st century business strategy Assess the impact to PBS’s business if it failed to focus on integrations when determining its 21st century business strategyBUSINESS DRIVEN TECHNOLOGYUNIT FIVE CLOSINGUNIT CLOSING CASE ONETwitterWhy do 21st century organizations need to understand the power of microblogging?How can a global organization use Twitter to improve operations?How could a project manager use Twitter to help track project progress?UNIT CLOSING CASE ONETwitterHow could a global systems development effort use Twitter to improve the development process?What types of strategic information systems could use Twitter to improve the system? Which development methodology would you recommend the company use when integrating Twitter into its current systems?What types of ethical and security issues should a company using Twitter anticipate?UNIT CLOSING CASE TWOWomen in TechnologyWhich of the above companies has the most disruptive technology that is capable of making the greatest impact on business?Choose one of the above companies and create a Porter’s Five Forces analysis to highlight potential issues the company might face in the 21st centuryUNIT CLOSING CASE TWOWomen in TechnologyWhy is building agile software important to all companies?What types of information security issues should the companies be aware of as they enter the 21st century?What types of ethical dilemmas should the companies be aware of as they enter the 21st century?