Bài giảng Business Driven Technology - Chapter 15 Creating Collaborative Partnerships

CHAPTER 15Creating Collaborative PartnershipsLEARNING OUTCOMES15.1 Identify the different ways in which companies collaborate using technology15.2 Compare the different categories of collaboration technologies15.3 Define the fundamental concepts of a knowledge management systemLEARNING OUTCOMES15.4 Provide an examples of a content management system along with its business purpose15.5 Evaluate the advantages of using a workflow management system15.6 Explain how groupware can benefit a businessTEAMS, PARTNERSHIPS, AND ALLIANCESOrganizations create and use teams, partnerships, and alliances to:Undertake new initiativesAddress both minor and major problemsCapitalize on significant opportunitiesOrganizations create teams, partnerships, and alliances both internally with employees and externally with other organizationsTEAMS, PARTNERSHIPS, AND ALLIANCESCollaboration system – supports the work of teams by facilitating the sharing and flow of information TEAMS, PARTNERSHIPS, AND ALLIANCESOrganizations form alliances and partnerships with other organizations based on their core competencyCore competency – an organization’s key strength, a business function that it does better than any of its competitorsCore competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business processesTEAMS, PARTNERSHIPS, AND ALLIANCESInformation technology can make a business partnership easier to establish and manageInformation partnership – occurs when two or more organizations cooperate by integrating their IT systems, thereby providing customers with the best of what each can offerThe Internet has dramatically increased the ease and availability for IT-enabled organizational alliances and partnershipsCOLLABORATION SYSTEMSCollaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales managementCollaboration system – an IT-based set of tools that supportsthe work of teams by facilitating the sharing and flow of informationCOLLABORATION SYSTEMSTwo categories of collaborationUnstructured collaboration (information collaboration) - includes document exchange, shared whiteboards, discussion forums, and emailStructured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rulesCOLLABORATION SYSTEMSCollaborative business functionsCOLLABORATION SYSTEMSCollaboration systems include:Knowledge management systemsContent management systemsWorkflow management systemsGroupware systemsKNOWLEDGE MANAGEMENT SYSTEMSKnowledge management (KM) – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actionsKnowledge management system – supports the capturing and use of an organization’s “know-how”Explicit and Tacit KnowledgeIntellectual and knowledge-based assets fall into two categoriesExplicit knowledge – consists of anything that can be documented, archived, and codified, often with the help of ITTacit knowledge - knowledge contained in people’s headsExplicit and Tacit KnowledgeThe following are two best practices for transferring or recreating tacit knowledgeShadowing – less experienced staff observe more experienced staff to learn how their more experienced counterparts approach their workJoint problem solving – a novice and expert work together on a projectExplicit and Tacit KnowledgeReasons why organizations launch knowledge management programsCONTENT MANAGEMENTContent management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environmentCMS marketplace includes:Document management system (DMS)Digital asset management system (DAM)Web content management system (WCM)CONTENT MANAGEMENTContent management system vendor overviewWorking WikisWikis - web-based tools that make it easy for users to add, remove, and change online contentBusiness wikis - collaborative web pages that allow users to edit documents, share ideas, or monitor the status of a projectWORKFLOW MANAGEMENT SYSTEMSWork activities can be performed in series or in parallel that involves people and automated computer systemsWorkflow – defines all the steps or business rules, from beginning to end, required for a business processWorkflow management system – facilitates the automation and management of business processes and controls the movement of work through the business processWORKFLOW MANAGEMENT SYSTEMSMessaging-based workflow system – sends work assignments through an email systemDatabase-based workflow system – stores documents in a central location and automatically asks the team members to access the document when it is their turn to edit the documentGROUPWARE SYSTEMSGroupware technologiesGROUPWARE SYSTEMSGroupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencingVideoconferencingVideoconference - a set of interactive telecommunication technologies that allow two or more locations to interact via two-way video and audio transmissions simultaneouslyWeb ConferencingWeb conferencing - blends audio, video, and document-sharing technologies to create virtual meeting rooms where people “gather” at a password-protected websiteInstant MessagingEmail is the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamicInstant messaging - type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the InternetInstant MessagingInstant messaging application CHAPTER FIFTEENOpening Case Study QuestionsIdentify which systems WTC could use to collaborate internallyExplain which Internet technologies have facilitated the way in which WTC collaborates with both its participants and business partnersList the four collaboration systems discussed in this chapter and rank them in order of importance to WTC’s businessDescribe how WTC could leverage the power of a knowledge management system for its employees and for its participantsCHAPTER FIFTEEN CASE Enterprise Content Management at StatoilWhy do you think content management is such a critical part of Statoil’s strategy?Comment on the utility and importance of Statoil’s use of an information portal to promote enterprisewide content management?CHAPTER FIFTEEN CASE Enterprise Content Management at StatoilTo what extent do you think Statoil’s predicament of information overload is typical for organizations?What lessons learned and insights from the chapter’s discussion on collaboration tools could help promote Statoil’s adoption and use of its content management initiative?