Bài giảng Business Driven Technology - Chapter 13 Creating Innovative Organizations

UNIT FOURBuilding InnovationUNIT FOURChapter Thirteen - Creating Innovative OrganizationChapter Fourteen - EbusinessChapter Fifteen - Creating Collaborative PartnershipsChapter Sixteen - Integrating Wireless Technology in BusinessCHAPTER 13Creating Innovative OrganizationsLEARNING OUTCOMES13.1 Compare disruptive and sustaining technologies13.2 Explain how the Internet caused disruption among businessesLEARNING OUTCOMES13.3 Define the relationship between the Internet and the World Wide Web13.4 Describe the Internet’s impact on information along with how these changes are affecting businessDISRUPTIVE TECHNOLOGYHow can a company like Polaroid go bankrupt?Digital Darwinism – implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinctionDisruptive Versus Sustaining TechnologyWhat do steamboats, transistor radios, and Intel’s 8088 processor all have in common? Disruptive technology – a new way of doing things that initially does not meet the needs of customersSustaining technology – produces an improved product customers are eager to buyDisruptive Versus Sustaining TechnologyDisruptive Versus Sustaining TechnologyThe Innovator’s Dilemma discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholdersDisruptive Versus Sustaining TechnologyCompanies that capitalized on disruptive technologyThe Internet – Business DisruptionOne of the biggest forces changing business is the InternetOrganizations must be able to transform as markets, economic environments, and technologies changeFocusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technologyDisruptive Versus Sustaining TechnologyInternet penetration by world regionDisruptive Versus Sustaining TechnologyWorld Internet UsersEVOLUTION OF THE INTERNET The Internet began as an emergency military communications system operated by the Department of DefenseGradually the Internet moved from a military pipeline to a communication tool for scientists to businessesInternet – computer networks that pass information from one to another using common computer protocolsProtocol – standards that specify the format of data as well as the rules to be followed during transmissionEvolution of The World Wide WebWorld Wide Web (WWW) – a global hypertext system that uses the Internet as its transport mechanismHypertext transport protocol (HTTP) – the Internet standard that supports the exchange of information on the WWWEvolution of The World Wide WebEvolution of the World Wide Web The Internet’s impact on informationEvolution of The World Wide WebFile formats offered over the WWWEvolution of The World Wide WebThe Internet makes it possible to perform business in ways not previously imaginableIt can also cause a digital divideDigital divide – when those with access to technology have great advantages over those without access to technologyWeb 2.0Web 2.0 - a set of economic, social, and technology trends that collectively form the basis for the next generation of the InternetWeb 2.0Timeline of Web 1.0The Future – Web 3.0Semantic Web encompasses the following:Transforming the Web into a databaseAn evolutionary path to artificial intelligenceThe realization of semantic Web and SOAEvolution toward 3DCHAPTER THIRTEENOpening Case Study QuestionsDo you believe the Ironman has used disruptive technology to change the way athletes participate in sports? Why or why not?What types of Web 2.0 technologies could WTC use on the Ironman.com website?What types of ethical dilemmas might WTC face in deploying real-time video over the Internet?What types of security issues does WTC need to address?CHAPTER THIRTEEN CASEFailing to InnovateObtaining the first-mover advantage is critical to any business that wants to compete in the Internet economyHowever, gaining a first-mover advantage is typically temporary, and without remaining innovative the company can soon failCHAPTER THIRTEEN CASE QUESTIONSIf these companies all had a first-mover advantage, then why did the products fail?For each of the above determine if the technology used was disruptive or sustaining.Choose one of the products above and determine what the company could have done to prevent the product from failing.Can you name another technology product that failed? Why did it fail? What could the company have done differently for it to succeed?