Bài giảng Business Driven Technology - Chapter 12 Integrating the Organization from End to End—Enterprise Resource Planning

CHAPTER 12Integrating the Organization from End to End—Enterprise Resource PlanningLEARNING OUTCOMES12.1 Describe the role information plays in enterprise resource planning systems12.2 Identify the primary forces driving the explosive growth of enterprise resource planning systems12.3 Explain the business value of integrating supply chain management, customer relationship management, and enterprise resource planning systemsENTERPRISE RESOURCE PLANNING (ERP)At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire systemENTERPRISE RESOURCE PLANNING (ERP)ERP systems automate business processesERP – bringing the organization togetherBRINGING THE ORGANIZATION TOGETHERBRINGING THE ORGANIZATION TOGETHERERP – bringing the organization togetherTHE EVOLUTION OF ERPINTEGRATING SCM, CRM, AND ERPSCM, CRM, and ERP are the backbone of e-businessIntegration of these applications is the key to success for many companiesIntegration allows the unlocking of information to make it available to any user, anywhere, anytimeINTEGRATING SCM, CRM, AND ERPSCM and CRM market overviews INTEGRATING SCM, CRM, AND ERPGeneral audience and purpose of SCM, CRM and ERPINTEGRATION TOOLSMany companies purchase modules from an ERP vendor, an SCM vendor, and a CRM vendor and must integrate the different modules togetherMiddleware – several different types of software which sit in the middle of and provide connectivity between two or more software applications Enterprise application integration (EAI) middleware – packages together commonly used functionality which reduced the time necessary to develop solutions that integrate applications from multiple vendorsINTEGRATION TOOLSData points where SCM, CRM, and ERP integrateENTERPRISE RESOURCE PLANNING (ERP)ERP systems must integrate various organization processes and be:FlexibleModular and openComprehensiveBeyond the companyENTERPRISE RESOURCE PLANNING’S EXPLOSIVE GROWTHSAP boasts 20,000 installations and 10 million users worldwideERP solutions are growing because:ERP is a logical solution to the mess of incompatible applications that had sprung up in most businessesERP addresses the need for global information sharing and reportingERP is used to avoid the pain and expense of fixing legacy systemsOPENING CASE STUDY QUESTIONSSecond LifeIf you operated a business entirely on Second Life would you require an ERP system? Why or why not?How would an ERP system be used in Second Life to support a global organization?CLOSING CASE THREE Shell Canada Fuels Productivity with ERPHow did ERP help improve business operations at Shell?How important was training in helping roll out the system to Shell personnel?How could extended ERP components help improve business operations at Shell?CLOSING CASE THREE Shell Canada Fuels Productivity with ERPWhat advice would you give Shell if it decided to choose a different ERP software solution?How can integrating SCM, CRM, and ERP help improve business operations at Shell?BUSINESS DRIVEN TECHNOLOGYUNIT THREE CLOSINGUNIT CLOSING CASE ONE Dell’s Famous Supply ChainIdentify a few key metrics a Dell marketing executive might want to monitor on a digital dashboardDetermine how Dell can benefit from using decision support systems and executive information systems in its businessDescribe how Dell has influenced visibility, consumer behavior, competition, and speed though the use of IT in its supply chainUNIT CLOSING CASE ONE Dell’s Famous Supply ChainExplain the seven principles of SCM in reference to Dell’s business modelIdentify how Dell can use CRM to improve its business operationsExplain how an ERP system could help Dell gain business intelligenceUNIT CLOSING CASE TWORevving Up Sales at Harley DavidsonExplain how Talon helps Harley-Davidson employees improve their decision-making capabilitiesIdentify a few key metrics a Harley-Davidson marketing executive might want to monitor on a digital dashboardDetermine how Harley-Davidson can benefit from using decision support systems and executive information systems in its businessHow would Harley-Davidson’s business be affected if it decided to sell accessories directly to its online customers? Include a brief discussion of the ethics involved with this decisionUNIT CLOSING CASE TWORevving Up Sales at Harley DavidsonEvaluate the HOG CRM strategy and recommend an additional benefit Harley-Davidson could provide to its HOG members to increase customer satisfactionHow could Harley-Davidson’s SCM system, Manugistics, improve its business operations?Provide a potential illustration of Harley-Davidson’s SCM system including all upstream and downstream participantsExplain how an ERP system could help Harley-Davidson gain business intelligence in its operations