Bài giảng Business Driven Technology - Business plug-in B20 - Innovation, Social Entrepreneurship, Social Networking, and Virtual Worlds

BUSINESS PLUG-IN B20Innovation, Social Entrepreneurship, Social Networking, and Virtual WorldsLEARNING OUTCOMESExplain the six best practices of innovationIdentify how energy consumption and recycling IT equipment can lead to greener ITLEARNING OUTCOMESDescribe the three ways organizations can use social networkingExplain virtual worlds and virtual workforces and their impact on business21ST CENTURY ORGANIZATION TRENDSThe primary changes and challenges organizations are focusing on in the 21st century include:Innovation: finding newSocial entrepreneurship: going greenSocial networks: who’s whoVirtual worlds: it’s a whole new worldINNOVATION: FINDING NEWInnovation is the introduction of new equipment or methodsINNOVATION: FINDING NEWInnovation six best practices:Find your relevant edgeAssemble innovations hothousesReward risk takersCelebrate diversityLook aroundMix practitioners and developersSOCIAL ENTREPRENEURSHIP: GOING GREENSocial responsibility - implies that an entity has a responsibility to societyCorporate policy - refers to the position a firm takes on social and political issuesCorporate responsibility - includes everything from hiring minority workers to making safe productsSustainable, or "green," IT - describes the manufacture, management, use, and disposal of information technology in a way that minimizes damage to the environmentEnergy ConsumptionEnergy ConsumptionSUN Microsystems: Throughput ComputingMicrosystems designed what is known as a multicore chipHas several processors on a single sliver of siliconRunning cooler with less energy but getting more work doneEach processor can perform more than one task at a timeVirtualizationVirtualization - is a framework of dividing the resources of a computer into multiple execution environmentsVirtualization software allows multiple programs on a single machine and move programs from one computer to another on the flyEnergy Rebate ProgramsPacific Gas & Electric designed an innovative data center energy-saving programCompanies get rebates for reducing the number of servers they use in their data centersSmart CoolingHP created a new approach to data center energy use - think of the data center as one giant machineThousands of heat sensors monitor temperatures, and software directs the air conditioning system to put the big chill on the places that need it mostProjected energy savings: 20 to 45%Alternative Energy SourcesGoogle has committed to using cutting-edge technologies to power and cool its data centers via..Wind Solar powerGoogle is already using wind to power a data center in the NetherlandsBiology Meets ChipsIBM researchers are applying biological principles to deal with the heat problem in computingJust as the human vascular system cools our bodiesIBM is designing devices that cool chips using liquid delivered through capillary-like circulation systemsGovernment InvolvementThe European Union has imposed limits on carbon emissionsIT contributes to the total carbon emissions in a company, carbon cap, and trade or tax laws will impact how technology is managedRecycle IT EquipmentSustainable IT disposal - refers to the safe disposal of IT assets at the end of their lifecycleewaste - old computer equipmentToxic substances can leach into groundwater, among other problemsGreener ITSOCIAL NETWORKS: WHO’S WHOOrganizational social networkingPassive SearchFinding so-called passive candidates, people who are happy and productive working for other companiesLinkedIn has 6.7 million members, is a virtual RolodexHiring people as a result of connections through LinkedInBoomerangsUse network to lure back some former employees, or so-called boomerangsBoomerangs cost less to train than new hires and they tend to hit the ground runningAs the labor market tightens, alumni become an increasingly attractive source of talentMarketing NetworksBusiness-oriented networks are increasingly useful in sales and marketingSocial networks help forge community with, and among, would-be customersVIRTUAL WORLDS: IT’S A WHOLE NEW WORLDTwo primary types of virtual that must be considered when looking at the 21st century world:Virtual worlds Virtual workforcesVirtual WorldsSecond Life, the online realm where real people, under the guise of avatars, mill and mingle - in some cases, make a livingAdidas, Sun Microsystems, and Toyota want to promote their products and ensure their brands are getting exposure amid the consumersVirtual WorkforceLetting employees work from outside the officeKeeps cars off the roadHelps a company to bolster its green bona fidesFosters employee retentionBoosts worker productivitySlashes real estate costsTools for the Virtual WorkforceMobile commerce (m-commerce) - the ability to purchase goods and services through a wireless Internet-enabled deviceTelematics - blending computers and wireless telecommunications technologies Electronic tagging - a technique for identifying and tracking assets and individuals via technologies such as radio frequency identification and smart cardsCLOSING CASE ONE Collective InnovationExplain how the six best practices of innovation work at the Raymond conferenceHow could social networking influence innovation?How could innovation help create new forms of green IT?How could a virtual world help innovation?CLOSING CASE ONE Collective InnovationHow could virtual workforces take advantage of innovation to create new products?What ethical issues might a company find when pursing innovation?If you were running a global innovation initiative what global issues might you encounter?CLOSING CASE TWO Confusing CarbonHow can companies reduce carbon emissions?How can finding alternative energy sources help reduce IT energy consumption?How can labeling IT equipment green help make IT greener?CLOSING CASE TWO Confusing CarbonWhy do global organizations need to be concerned with green or social entrepreneurship initiatives?What ethical issues are associated with green technology?