Bài giảng Business Driven Technology - Business plug-in B18 - Business Intelligence

BUSINESS PLUG-IN B18Business IntelligenceLEARNING OUTCOMESExplain the problem associated with business intelligence. Describe the solution to this business problemDescribe the three common forms of data-mining analysis?Compare tactical, operational, and strategic BILEARNING OUTCOMESExplain the organization-wide benefits of BIDescribe the four categories of BI business benefits BUSINESS INTELLIGENCEBusiness intelligence (BI) – applications and technologies used to gather, provide access to, and analyze data and information to support decision-making effortsParallels between the challenges in business and challenges of warCollecting informationDiscerning patterns and meaning in the informationResponding to the resultant informationThe Problem: Data Rich, Information PoorBusinesses face a data explosion as digital images, email in-boxes, and broadband connections doubles by 2010The amount of data generated is doubling every yearSome believe it will soon double monthlyThe Solution: Business IntelligenceImproving the quality of business decisions has a direct impact on costs and revenueBI systems and tools results in creating an agile intelligent enterpriseThe Solution: Business IntelligenceBI enables business users to receive data for analysis that is:ReliableConsistentUnderstandableEasily manipulatedThe Solution: Business IntelligenceBI can answer tough customer questionsOPERATIONAL, TACTICAL, AND STRATEGIC BIClaudia Imhoff, president of Intelligent Solutions, divides the Spectrum of data mining analysis and business intelligence into three categories:OperationalTacticalStrategicOPERATIONAL, TACTICAL, AND STRATEGIC BIOPERATIONAL, TACTICAL, AND STRATEGIC BIBI’s Operational ValueRichard Hackathorn’s graph demonstrating the value of operational BIBI’s Operational ValueThe key is to shorten the latencies so that the time frame for opportunistic influences on customers, suppliers, and others is faster, more interactive, and better positionedDATA MININGData mining – process of analyzing data to extract informationData-mining tools – use a variety of techniques to find patterns and relationships in large volumes of information Classification Estimation Affinity grouping Clustering DATA MININGCommon forms of data-mining analysis capabilities include:Cluster analysisAssociation detectionStatistical analysisCluster AnalysisCluster analysis – a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possibleCRM systems depend on cluster analysis to segment customer information and identify behavioral traitsAssociation DetectionAssociation detection – reveals the degree to which variables are related and the nature and frequency of these relationships in the informationMarket basket analysisStatistical AnalysisStatistical analysis – performs such functions as information correlations, distributions, calculations, and variance analysisForecast – predictions made on the basis of time-series informationTime-series information – time-stamped information collected at a particular frequencyBUSINESS BENEFITS OF BIBenefits of BI include:Single Point of Access to Information for All Users BI across Organizational DepartmentsUp-to-the-Minute Information for Everyone Four Primary Categories of BI BenefitsFour main categories:Quantifiable benefitsIndirectly quantifiable benefitsUnpredictable benefitsIntangible benefitsCLOSING CASE ONEIntelligent BusinessWhat is the problem of gathering business intelligence from a traditional company? How can BI solve this problem?Choose one of the three common forms of data-mining analysis and explain how Travelocity could use it to gain BIHow will tactical, operational, and strategic BI be different when applied to personal Google?How is IBM’s search and analysis software an example of BI?CLOSING CASE ONEIntelligent BusinessWhat does the term “pervasive business intelligence” mean?How could any business benefit from technology such as Personal Google?How could a company use BI to improve its supply chain?Highlight any security and ethical issues associated with Biggle CLOSING CASE TWOBig Bad BurgerWhat does business intelligence really mean to a business? How did CPR save millions for CKE? What are the negative impacts of CKE’s business intelligence? CLOSING CASE TWOBig Bad BurgerExplain the three forms of data-mining analysis and explain how CKE can use it to gain BI?How can CKE use tactical, operational, and strategic BI?What types of ethical and security issues could CKE face from CPR?